Journal of Global Buddhism 2020, Vol.21 261–276
DOI: 10.5281/zenodo.4147509
www.globalbuddhism.org
ISSN: 1527-6457 (online)
© The author(s)
Special Focus: Bad Buddhism
In Ulan-Ude, the multi-ethnic, multi-religious capital of Buryatia, most laypeople
make use of “Buddhist counseling” (Rus. priyom u lamy), or various ritual, medical and
other services that ameliorate illness and misfortune. Laypeople consult lamas about
a range of issues from economic to familial matters, from imp attacks to joblessness.
Such Buddhist counseling is one of the most common kind of interactions with
Buddhist institutions and practices in Buryatia. At the same time, it is a deeply
contested practice, as local critiques refer to the rise of “consumerist”,
“commercialized”, “utilitarian” or “bad” Buddhism. This article explores Buddhist
counseling as a site of value-laden negotiation of post-Soviet Buddhism. It looks at
normative emic notions of good Buddhist practice and their translocal sources as well
as social and historical context.
Keywords: Buryatia; Buddhist counseling; divination; ritual; post-socialist Buddhism
I
n summer 2015, I was starting fieldwork in Ulan-Ude, the capital of Buryatia.1 On one of my first
days there, a Buryat friend invited me to his family outing to a Buddhist datsan2 outside of the
city. On the way there, I talked with his grandmother Zoya,3 a Western Buryat who had lived in
Ulan-Ude for most of her life. Like many Western Buryats in Ulan-Ude, she frequents Buddhist
temples, but does not define herself as strictly Buddhist, identifying partially also with shamanism
The Republic of Buryatia is a federal subject of Russia located to the East of Lake Baikal in the Russian Far East. It
borders Mongolia to the South and is a multi-ethnic region where over one third of the population are Buryats, a
Mongol ethnic group, and almost two thirds are Russians. The region was incorporated into the Russian Empire in
the late seventeenth century.
2 Datsan (pl. datsany) is a term in local Russian that refers to Buddhist temple complexes (Bur. dasan). I use this term
instead of “monastery” because lamas in Buryatia usually do not reside in datsany, so the word “monastery” seems
not entirely fitting. Datsan is often also used to refer to single temples (which are also called dugan in both local
Russian and Buryat, as well as khram in Russian).
3 Informants’ names have been changed unless they are public persons such as the Khambo Lama.
1
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and atheism. Arriving at the site, Zoya, like the rest of us, circumambulated the temple and stupas,
prostrated thrice in front of multiple sacred objects, carefully spun prayer wheels, placed many
offerings of coins, and repeated mantras. As we walked around and talked after finishing the tour
around the temple, Zoya quietly split off from the group and wandered off for a private consultation
with a lama4, who was sitting in his yurt-office nearby to ask him for the horoscope as well as to “read
a book” (i.e., read a sutra, Bur. nom unshakha) for our well-being. On the way back to the city, Zoya
shared her positive emotions after the temple visit, and told me that she felt calm, relieved and
inspired. Several days later, I asked my friend if we could visit his grandmother as she had invited us
to her home. I wanted to talk to her about her visits to temples and consultations with lamas. The
friend, however, was firmly opposed to the idea, saying that his grandmother was “not a real
Buddhist” (Rus. ne nastoyashchiaya buddistka) and therefore should not be included in my research, as,
in his words, she only practiced superficially and did not understand what she was doing when she
visited temples, despite the fact that she did so rather regularly.
While such a statement surprised me in the beginning of my fieldwork, throughout the
following year I heard time and again people calling themselves and their local co-religionists a “bad”
Buddhist (Rus. plokhoy buddist), an “incorrect” Buddhist (Rus. nepravil’nyy buddist) and other similar
terms. These kinds of self-criticisms would come from both men and women, and regardless of their
age. How often they visit temples and consult lamas was also not a very significant factor in labeling
oneself a “bad” Buddhist. What mattered more were two factors: the knowledge about Buddhism that
one commands and the occasions on which one turns to rituals. Both lamas and laity, self-ascribed
“bad” ones and aspiring ones alike use similar labels such as “mechanical” (Rus. mekhanicheskiy),
“utilitarian” (Rus. utilitarnyy), and “consumerist” (Rus. potrebitel’skiy) Buddhism not just as selfcriticism, but to describe other laypeople or the laity in Buryatia in general.
An important part of these discussions of what constitutes correct Buddhism and what falls
short is the subject of what I call Buddhist counseling. This is an interaction between a lama and a
layperson such as the one Zoya engaged in during our temple visit. In the context of the post-Soviet
revival of Buddhism in Buryatia, such interactions become a site of contestation where both newfound and established Buddhists debate questions of virtue and authority, knowledge and belonging.
In what follows, I explore the emic notions of “bad” Buddhism, and turn to a discussion of Buddhist
counseling and its appraisals as a “consumerist” and “commercialized” form, which, as I argue, follow
both from various translocal and modernist influences in the Buddhist revival and from the concern
with the discrepancy between long- and short-term cycles of exchange (Parry and Bloch 1989).5
A “lama” (Rus. and Bur. lama) is a general term to refer to Buddhist religious specialists in Buryatia. With only several
exceptions, lamas are men, non-celibate, and they generally reside outside of datsany.
5 I conducted thirteen months of ethnographic fieldwork in and around Ulan-Ude between 2015 and 2019, exploring
the ongoing post-Soviet Buryat Buddhist revival. Fieldwork consisted of participant observation in various Buddhist
settings (temple rituals, lay gatherings, pilgrimages, etc.), semi-structured and unstructured interviews with
laypeople and lamas, as well as other people active in local religious life, following local media, other publications
and social media.
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Post-Soviet Buddhism, its sources and emic appraisals
Buddhism spread among Buryats, a Mongol ethnic group, over the seventeenth and eighteenth
centuries, although some speculate its presence in the region even earlier (Galdanova et al 1983: 12).
Gelug school of Vajrayana Buddhism has been predominant among Buryats, and it traveled there
from Tibet via Mongolia. In the second half of the eighteenth century, Buryat Buddhism was officially
acknowledged in the Russian Empire. It was gradually centralized and institutionalized, especially
with the establishment of the office of the Khambo Lama, or the head lama in the region. Buddhism
continued to spread over the next century and a half until in the early 1920s, the so-called “golden
age” of Buryat Buddhism, there were 9,134 lamas and forty-four monasteries in the Buryat region
(Sinitsyn 2013: 37). Soon afterwards, attacks on the Buddhist Church started. By 1937, there remained
only 900 lamas and 15 monasteries (ibid: 103). By 1940, there were none (ibid: 108). This was the result
of an active and aggressive anti-religious campaign, which involved propaganda via various means
(media, public meetings, etc.), demolition of monasteries and repressions against lamas, many of
whom retreated to lay life or were executed or sent to forced labor camps and prisons. Among the
laity, Buddhism was then largely “domesticated” (Dragadze 1993), that is, practiced mostly secretly
and privately. While two monasteries were opened after the Second World War, they functioned only
on a very limited and strictly supervised basis, and they did not attract many laypeople who feared
the consequences that temple visits may have with the militantly atheist authorities.
It is only in the post-Soviet period that Buddhism has regained its public presence in Buryatia.
Today there are dozens of Buddhist religious organizations and temples across the region, including
the Buddhist Traditional Sangha of Russia (Rus. Buddiiskaya Traditsionnaya Sangkha Rossii) with the
Khambo Lama as its head, recognized by many as the successor of the pre-Soviet Buddhist hierarchy.
While some value the Tibetan sources and connections of Buryat Buddhism and strive to strengthen
them in the religious revival (cf. Sinclair 2008), others promote the Buryat Buddhist Church as
autocephalous and distance it from its Tibetan and Mongolian links (Bernstein 2013). The latter
position is especially promoted by the current leader of the Traditional Sangha and by extension
Buryat Buddhists, Khambo Lama Damba Ayusheev—an extremely influential figure who shapes
religious, social, and political life in the region (Amogolonova 2015). Moreover, it is of course not only
Tibetan and Mongolian networks that are present in the Buryat religious revival, but also other
translocal and global organizations, ideas and practices that add to the eclectic and diverse Buddhist
scene in the post-Soviet revival, especially in the urban setting (cf. Elverskog 2006 and AbrahmsKavunenko 2012 for Ulaanbaatar). Such translocal sources of post-Soviet Buryat Buddhism
materialize through education and institutions, but also visiting teachers and monks, as well as
literature and online groups, and various kinds of international gatherings and personal connections.
The post-socialist resurgence of religion in the region is fraught with both enthusiasm (Højer
2009, Abrahms-Kavunenko 2013, Humphrey and Ujeed 2013) and uncertainty (Fagan 2001,
Buyandelgeriyn 2007, Bernstein 2014). Loss is an especially prominent theme in the religious revival.
It is not only the physical and institutional Buddhist structures that have suffered, but also translocal
links with other Buddhist centers as well as much knowledge, expertise, and its transmission. This
loss has led to the increased prominence of collective and mediated ritual practice in the late Soviet
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and post-Soviet periods (Gerasimova 1980, Humphrey 1983: 427, 432, Jonutytė 2019). Relatively few
now conduct offerings and rituals on their own, and even an altar at home, although commonplace,
is no ubiquity in the urban setting. Religious professionals have therefore been key to the religious
revival. During public rituals and private consultations, lamas sometimes throw in an explanation
about the meaning and significance of the performed rituals as well as instruct the laity as to the
correct conduct.
Yet even though the demand for religious mediation has valorized the role of the sangha, such
reliance on them has also been met with ambivalence, and both members of the sangha and laypeople
often critique it. Among the critics is Lama Erdem, a geshe6 monk educated in India who regularly
gives open lectures on Buddhist philosophy and practice in Ulan-Ude. In his lectures, Lama Erdem
often stresses the importance of reading and thereby acquiring as well as critically evaluating
knowledge of Buddhist philosophy. He highlights that while this is important for any practitioner, it
is particularly needed in his native Buryatia. Having lived in India for a decade and a half, now
residing in Buryatia and regularly visiting Moscow where he has a group of followers, Lama Erdem
contrasted practitioners in the latter two places. An ideal Buddhist layperson, he argued during a
lecture, is somewhere halfway between a Moscow Buddhist and a Buryat. While the former boasts
superior knowledge and spends extensive hours reading texts and meditating on them, the latter has
strong faith and appreciates the value of ritual. While the former lacks genuine belief and
undervalues ritual, the latter does not read at all and believes everything uncritically (or has what
many refer to as “blind faith”, Rus. slepaya vera). Even though Lama Erdem did not use the normative
terms of “good” and “bad” Buddhist practice employed by many laypeople, his observations touch
upon similar key concepts: ritual, mediation, knowledge, and faith, and ranking the kinds of Buddhist
practice according to the combination of these elements.
The tension between “good” and “bad” Buddhism stems in part from what others have called
the rise of “modernist” (McMahan 2008) or “Protestant” (Gombrich and Obeyesekere 1990)
Buddhism. As David McMahan (2008: 5) characterizes it, this is a trend in Buddhism that has become
especially prominent in the West and among the educated middle class in Asia that “involves fewer
rituals, deemphasizes the miracles and supernatural events depicted in Buddhist literature, disposes
of or reinterprets image worship, and stresses compatibility with scientific, humanistic, and
democratic ideals”. Richard Gombrich and Gananath Obeyesekere (1990) explore an early movement
of this kind in Ceylon, led by Anagārika Dharmapāla. They argue that such Protestant Buddhism
emerged in a dialectic with not only the colonial government but also Protestant Christian
missionaries as the relevance and value of Buddhism had to be substantiated to both the colonial
regime and to the educated middle classes who were turning to Christianity. Not only Dharmapāla’s
movement but also similar ones elsewhere have been extremely influential in rethinking what
Buddhism is and should be, and have fed into understandings and practices of Buddhism worldwide.
Geshe is a high academic degree in Gelug monastic education, conferred to those who completed the full curriculum
(which usually takes between twelve and twenty years) and passed an exam.
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Some authors have argued that two distinct strands may be distinguished in post-socialist
Buddhism roughly along the lines of “modernist” and conservative practitioners. Tara Sinclair (2008)
describes two kinds of Buddhism in Kalmykia in the early 2000s: “revival” among those who
continued their practice throughout the Soviet period passed on to them by the older generations,
and “reform” among émigré Tibetan monks and their local followers. While the first group focused
on public rituals, the second emphasized knowledge of texts and private Buddhist practice. Similar
tensions between conservative lay practitioners and those influenced by global Buddhism are
described by Johan Elverskog (2006 on “localist” and “transnationalist” Buddhists) and Saskia
Abrahms-Kavunenko (2012 on “cultural” and “reform” Buddhists) in the context of Ulaanbaatar.
In Ulan-Ude, comparable trends may initially be apparent as well. Locals there also refer to
“traditional” (Rus. traditsionnyye) Buddhists and contrast them with those “advanced” (Rus.
prodvinutyye), “neophyte” (Rus. neofity), “Buddicising” (Rus. [colloquial] buddanutyye), “fanatical”
(Rus. fanatichnyye), “nontraditional” (Rus. netraditsionnyye), and the like. While the main
characteristic distinguishing the two trends is heritage—does one come from a Buddhist background
and practice it in a similar way to his or her elders?—there are also other features that set them apart.
Here, “traditional” Buddhists are generally Buryats who revere the local Buddhist hierarchy, turn to
religion on lifecycle or other important occasions (naming of children, funerals, etc.), at least
occasionally partake in rituals, and generally do not strive towards their detailed intellectual
understanding. In contrast, variously called “non-traditional” Buddhists are not restricted by
ethnicity, and they highlight knowledge as well as dedication as essential to religious practice. They
generally tend to gather in lay groups (often but not always led by a lama) rather than temples,
although they may frequent the latter as well. Given the context of Vajrayana Buddhism in the region,
these active, modernist-leaning lay Buddhists are usually aspiring practitioners of tantra, and instead
of rejecting rituals they place emphasis on understanding them. While a division of lay Buddhists into
two groups may initially seem applicable in Buryatia as well, and labels of one kind or another are
sometimes used emically, I often found the two trends hardly separable, and more present as leanings
or layers of beliefs and practices rather than as two distinct groups. I want to convey some of this
complexity through a brief biography of an urban lay Buddhist.
A layman in his mid-forties, Rinchin grew up in a Buryat Buddhist family in a remote Northern
region where his parents worked. Having moved to Ulan-Ude to study, he stayed there, and religion
played only a marginal role in his life. He attended Buddhist rituals in the company of his parents and
later wife and enjoyed them, but did not understand much of what was happening there. As he
explained, he was always curious as to what all the beautiful sights and prayers in temples meant but
when he tried to “dig deeper”, that is, quiz Buryat lamas about their underlying meaning and
significance, but he would be ignored or sent away for asking too many questions. He occasionally
read materials about Buddhism on the internet and came across a lay Buddhist group in Ulan-Ude,
which he subsequently joined. The lay group is a local branch of a large transnational organization
and their practices and ideas are quite different from what is popularly called “traditional” Buryat
Buddhism, but he sees the two as complementing each other and continues to take part in both kinds
of activities. While the lay group activities focus mostly on the “modernist” Buddhist staples of
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meditation and ethics, the “traditional” ones are largely about partaking in public rituals, especially
calendrical ones like the Buddhist New Year, and honoring the clerical hierarchies. Even though some
members of the lay group feel strongly about the superiority of their practice compared to that of
most Buryat Buddhists, Rinchin identifies firmly with “traditional” Buddhism, partakes in its
activities, and sees the lay group as helping him practice it better. He explains that lamas in Buryatia
are not very knowledgeable today due to the Soviet repressions on Buddhism, but the situation is
getting better and soon Buryat lamas, especially those who studied in India, will be able to better
explain Buddhist philosophy to people like him. Even more, such commentary will soon be less vital
since well-educated lamas will be able to perform highly efficacious rituals. That is, he does not see
knowledge of Buddhism as a virtue in itself but rather as a necessity in a situation where Buddhist
expertise is generally lacking, as is the case in post-Soviet Buryatia. He thus understands his own
quest for knowledge as rather unusual among the laity and does not think that such striving is
necessary for a good Buddhist practitioner.
Rinchin is by no means an exception in the Buddhist milieu in Buryatia, especially its urban
sort. Buddhist practice here tends to be eclectic and its sources range from direct interaction with
local lamas, teachings of Buryat, Tibetan and other Buddhist specialists both lay and professional,
various translocal religious networks and literature, as well as the internet. It is difficult—and hardly
productive—to draw a line between “revival” and “reform”, “traditional”, and “global” or other
similar categories of Buddhism in Ulan-Ude. It is more accurate to see the two trends—or rather their
separate elements (such as the role of study and meditation, the approach towards ritual, the attitude
towards religious professionals and so on)—as layers that constitute religious practice in complex
combinations and unexpected entanglements. 7 So while emphasizing knowledge over ritual or
critical reflection over faith is rather widespread among Ulan-Ude Buddhists, this is not to say that
such practitioners form a separate identifiable group. Instead, the same person may rely heavily on
ritual and be self-conscious about it at times while justifying it and even seeing it as a virtue at others.
It is in this context that the ambivalence towards Buddhist counseling should be explored.
Buddhist counseling
In Buddhist counseling,8 laypeople see a lama to ask whatever questions they may have, be they
related to economic matters, life cycle rituals, travel, interpersonal relationships, or other topics. The
lama replies to these questions drawing on a number of sources such as divination, astrological
calendars, common sense, and own life experience. The means selected depend on both the question
Indeed, McMahan himself recognizes the fact that elements of “tradition” and “modernity” are often intertwined,
calling them a “variegated continuum” (2008: 57). However, such a continuum presupposes clear-cut distinctions on
both ends and a possibility to categorize each practitioner along the continuum. I would argue that such a continuum
would hardly be productive, and also that the influence of certain “modernist” forms of Buddhism may often be
rather ambiguous, for instance, when such forms remain absent from one’s religious practice but sometimes emerge
as desirable in discourse.
8 Usually referred to in Russian as priyom u lamy (“lama’s reception”) or konsul’tatsiya. People also refer to the practice
as pogovorit’ s lamoy (“talk to a lama”) and posovetovat’sya s lamoy (“to get advice from a lama”).
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and the preference of the lama. Rituals and sutra readings are often performed during a consultation
as well, depending on the issue in question. Such counseling takes place in temples, either in
designated spaces in the main prayer hall, or in other premises within the temple complex. Fewer
lamas are based in either shared or own “offices”9 that specialize in consultations. These are premises
in a business and/or shopping center or similar spaces where public rituals are not usually held. Yet
other lamas receive people at home or offer home visits to the laity without a fixed base. Templebased lamas spend much of the day counseling laypeople: most temples run a one to two hour opento-public service in the morning and some also do the same after lunch, but the rest of the time is
generally devoted to private consultations. This is partly a matter of devotion to the laity and a wish
to help them, and partly a necessity, as remunerations for consultations constitute a substantial part
of any lama’s income.
Laypeople tend to consult lamas when they have a specific question, a decision to make, or
when they need a ritual or a divination to be performed. To give some examples, it might be a query
about where to study, whether a particular destination and time is auspicious for a holiday, what
decision one should make at work, or a need to bless a new possession. Some commission such
sessions every several months, while others have only done this a few times in their lives. Some,
particularly those who are critical of religion in general, do not turn to Buddhist counseling or do so
very infrequently. Others visit lamas yearly at the start of the Buddhist New Year to get an
astrological prognosis (Bur. zurkhay) and learn what rituals are due that year, in addition to one-off
problem-oriented consultations. While Buddhist counseling can take the form of one-on-one sessions
with a lama, it is also common to bring along family members or friends.
Such consultations are one of the main occasions of lay engagement with Buddhism in
Buryatia, thus also important sites where Buddhist institutions and ritual efficacies are experienced.
Moreover, unlike public religious service, this engagement is mutually constituted, active, and less
formal.10 Not only does the layperson actively incorporate Buddhism into their lives by requesting
help, advice, or giving offerings, but they also learn more about Buddhism in an encounter with a
lama who in a conversation can approve of or condemn one’s actions and shape one’s lifestyle,
choices, and opinions, as well as teach and advise—although in-depth teaching of Buddhist
philosophy or ethics is extremely rare in this setting. As such, consultations are exercises in mutual
legitimation between the sangha and the laity, and in mapping out the potentialities of such
exchange. After all, as David Zeitlyn (2012: 537) argues, “the evaluative test for diagnosis (and
divination generally) is not whether it is correct but whether it helped”. These everyday interactions
and the mutual feedback system they provide is therefore a good entry point for the study of the
revival of Buryat Buddhism, its efficacies, exchanges, and sources of authority.
Consultations with lamas are not unique to Buryat Buddhism, although they seem to be
especially common here, and there are significant local specificities. Similar kinds of engagements
Some locals refer to as these spaces as “offices” (Rus. ofisy, kontory), while others avoid the term due to its market
connotations.
10 This is not to say that ritual is a one-sided kind of communication, but simply to highlight that the encounter with
representatives of religion and the exchanges with them happen in a very direct way in consultations.
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with Buddhist specialists exist in differing forms throughout the Buddhist world, although they have
not always received much attention in the literature on Buddhism. Overall, in Buryatia, consultations
seem more institutionalized and impersonal compared to most Buddhist contexts where one has to
make special arrangements to consult a particular Buddhist specialist, rather than drop by a temple
and talk to any lama during opening hours. Moreover, in many Buddhist regions, unlike in Buryatia,
there are more lay diviners and ritual specialists, so interactions with the sangha may be less
common. In many Buddhists contexts, too, at least part of the sangha can devote themselves to an
explicitly scholarly, ascetic, tantric, or other pursuits and only rarely interact with the laity.
Consultations are not a new phenomenon in Buryatia, although they appear to have changed
compared to the pre-Soviet period. Previously, it was common to establish a long-term relationship
with a lama who would be one’s “teacher” (Bur. bagsha, Rus. dukhovnyy nastavnik). That is, a layperson
or a whole family would turn to one lama regularly with questions, requests for rituals and offerings.
He would be a guru-teacher throughout one’s life. While having such a guru-lama is seen today by
many as virtuous and desirable, this practice is rarely followed. In the urban context, some laypeople
have one or several lamas that they prefer over others and turn to when in need of a consultation.
Such lamas may be relatives, zemlyaki,11 or those who have proven pleasant and efficacious in the
past. However, many laypeople simply drop by a temple and consult any lama there, or rely on advice
from friends and relatives to find a powerful (Rus. moshchnyy) lama on each occasion.
In the religious market of Ulan-Ude, people rely on not only Buddhist specialists, but also those
of other religions. Lamas are popular and easiest to approach, but shamans have become prominent
in the city in the post-Soviet period (Humphrey 1999, Shaglanova 2012). Just like lamas, they consult
clients and provide ritual services in private consultations, 12 and several shamanic centers have
opened in Ulan-Ude for this purpose. Timur Badmatsyrenov and Sanzhida Dansarunova (2015: 53) list
the most common questions in consultations with shamans in Ulan-Ude that seem to mirror those in
Buddhist counseling: family, work, financial issues, personal life, spiritual matters, studies, important
events, alcohol abuse, and the death of a relative.13 Most of my informants consulted a shaman at
least once in their lives but turn to lamas more often. As they explained, many consult a shaman with
a “more serious” issue, one where they felt a lama was unable to help, usually something related to
spirits and non-human beings: terminal illness, curses, and spirit attacks are some examples. This
was usually a personal interpretation of the skill-sets and abilities of these specialists, as both lamas
and shamans typically deal with a wide range of issues, although their diagnosis and suggested course
of action in a given situation may differ (e.g., a lama may interpret a misfortune as a fruition of bad
karma while a shaman may instead relate it to a dissatisfied spirit of an abandoned ancestor). It is
also popular to see several religious specialists with the same issue. Many consider shamans more
That is, come from the same village or region in Buryatia or other areas where Buryats live.
For a discussion of shamanic consultations among Buryats in Mongolia, see Buyandelger (2013), among Buryats in
Inner and Outer Mongolia, see Swancutt (2012), and in Tuva, see Lindquist (2005).
13 While from an emic point of view Buddhist and shamanic consultations may seem very similar, both their
diagnostics and their approaches significantly differ: shamans tend to relate issues to the client’s ancestors and social
relations, as well as to local spirits, while lamas pay more attention to karma and Buddhist ethics.
11
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powerful but also more hit-and-miss: gossip of fake shamans and “not-quite-shamans” (Pedersen
2011) is abundant. Unlike lamas, they are regarded as dubious in morality, dangerous and greedy. In
contrast, most consider lamas as predictable and perhaps less powerful, but harmless and reliable.
While some laypeople feel strongly about choosing a religious specialist of one kind or the other,
many are flexible and even forget what specialist they consulted on a past occasion. Religious
specialists may also refer clients to one another.14 Other ritual and religious professionals are less
popular, although some locals do consult Russian folk healers (Rus. babki), and in Orthodox Christian
churches I saw people discuss their problems with priests and offer them donations afterwards. In
newspapers and street advertising, one also finds magi and other non-traditional healers, who are
overall rather marginal.
Buddhist counseling and “bad” Buddhism
It is in reflecting upon Buddhist counseling that the concerns with “bad”, “utilitarian”, and especially
“consumerist” Buddhism in the Post-Soviet religious revival come into focus. On the one hand, Buryat
Buddhists, especially those with more “traditional” leanings, consider the sangha as an esteemed
authority, so they deem consulting them and following their advice as appropriate and virtuous. To
others, the sangha is in some ways only a representative of Buddhism more generally, so conferring
with them is like consulting “Buddhism” where one does not have sufficient knowledge and skill for
it. On the other hand, both laypeople and lamas often appraise consultations negatively if people over
rely on the sangha, approach their interpretation and advice uncritically, and expect to purchase
success and fortune rather than exert own thought and effort to achieve them. My interlocutors often
spoke about excessive dependence upon lamas in Ulan-Ude. Many, as one critic put it, “summon a
lama’s opinion each time before relieving themselves”. Others stressed the “blind faith” involved in
consultations where people expect the lama to make the right decision for them or the ritual to
effortlessly solve the given issue.
In Ulan-Ude, people relate the prominence of consultations to the socio-economic precarity in
the post-Soviet period. With the fall of the Soviet Union, many in Buryatia lost their jobs as factories
closed and the economy transformed. Many in the region continue to struggle to make ends meet
due to very low wages as well as poor working conditions or job security. It is in this context that
laypeople are said to seek extra support to ensure good fortune so needed in the predicament that
many are in. Lama Amgalan, for instance, stressed two factors that lead people to frequently visit
lamas: the difficult life in post-Soviet Buryatia and the lack of decision-making skills and self-reliance.
As he sees it, during the Soviet period, one was cared for and had to make few choices in life. The
state made most decisions for people and the life path was clear: school, studies, family, work; most
people had similar earnings and lifestyles. In the post-Soviet decades when subsistence is precarious
and dependent on one’s skills, background and choices, many are at a loss as they do not have the
14In
a conversation, a shaman told me about how he instructed a client to call a lama to exorcise his new flat. When I
asked why he felt that a lama should do it, the shaman saw the question as excessive concern with detail: it did not
matter who was to perform it, as long as the person could control the spirits.
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skills that determine their livelihood. Hence, Lama Amgalan suggests, people rely on lamas to make
decisions and solve problems for them. I often heard similar explanations from my interlocutors in
Ulan-Ude, and although they may link socio-economics and religious services too directly, it is indeed
questions related to work, income and the vicissitudes of urban life that dominate consultations,
especially labor migration, work-related issues, and loans.
Importantly, however, Buddhist consultations bring out mixed feelings in many lay Buddhists
precisely because of their close connection with post-Soviet socio-economic uncertainties and the
inequalities related to them. One usually remunerates Buddhist counseling by donation, and my
interlocutors often stressed that one should be able to pay as much or as little as their financial
standing allows.15 This way, the well-off should give larger remunerations to sustain the lamas and
thus enable their poorer co-religionists to access their services. At the same time, many recognized
that while in theory the size of donation does not influence the outcome, in practice this is not always
the case, and people try to give more if the consultation and its desired effect are especially
important. The widespread expectation that larger remunerations will bring better outcomes
therefore results in a situation where people who are better-off are also more able to conjure the
assistance of the sangha and through it also divine help and more merit.
Such concerns are often referred to as the “commercialization” (Rus. kommertsializatsiya) of
Buddhism or a “consumerist” (Rus. potrebitel’skiy) approach to it. On the part of lamas, this points to
money as the guiding motivation in a lama’s pursuit, which is not just undesirable but also puts into
question his skills and the efficacy of his ritual work (cf. Abrahms-Kavunenko 2015 for similar
concerns in Ulaanbaatar). In contrast to such mercantile motivations, most Ulan-Ude Buddhists
expect lamas to have chosen the religious path out of a spiritual calling and a wish to help people
regardless of any return. On the part of the laity, this critique of “consumerist” Buddhism implies
excessive reliance on the sangha and on rituals in order to achieve a desired result—usually without
putting in much own effort. That is, instead of religion as a spiritual and cultural pursuit, laypeople
in this case are said to use it as a means to achieve their desired end, effectively purchasing ritual
support for it. The usual remuneration-cum-donation that follows Buddhist counseling effectively
becomes a payment in such instances—deemed inappropriate in the local religious context. Such an
approach of the layperson renders not just Buddhist expertise, ritual activities and divine help as
commodities, but also the health, well-being and wealth that they bring as goods to be acquired.
Consequently, the richer one is, the more benefits one will reap—a predicament far from desirable in
the moral economy of post-Soviet Buryat Buddhism.
Such moral economy is of course complex but two of its prominent features are especially
relevant here. One is that much of the effort and resources in local social and religious life is aimed
at rebuilding Buddhist infrastructures in the post-Soviet period: building temples, sending Buryat
15 The
money left after the consultation is usually referred to as a “donation” (Rus. podnoshenie). However, when
explaining it to me, most laypeople mentioned that it is meant both as a remuneration to the lama and as a donation
to the sangha or to a particular temple. I have never heard of anyone attending a consultation just for the sake of
donating, thus making merit. At the same time, few suggested that this remuneration was a “payment”, and most felt
strongly that it was not a payment for a service.
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lamas to Tibetan monasteries, establishing local Buddhist education, cementing religious hierarchies,
and so on. As I argued elsewhere (Jonutytė 2019), much of Buddhist giving in the region circulates
within this field, which has the rebuilding of Buddhism—albeit variously envisioned by different
actors—at its core. As rebuilding Buddhism is a shared undertaking in Buryatia, so should its
infrastructures be available to everyone. Many of my interlocutors in Ulan-Ude argued that there
should be Buddhist temples throughout the city so that they were accessible to everyone. One even
compared them to public toilets as they in her opinion help fulfil something of a basic human need.
Local Buddhists also univocally claimed Buddhist counseling should be available to all regardless of
their ability to pay. Time and again I heard from both lamas and laypeople that there was no set fee
for Buddhist consultations so that even those who are unable to pay anything at all—likely those who
most need it—would still be free to make use of it. All in all, then, Buddhism has become a kind of
common good in Buryatia that is to be sustained by all but be available to all, too.
In some ways, the Buryat material would seem to lend itself for an “occult economies” kind of
reading. The term was coined by Jean Comaroff and John Comaroff (1999) to refer to the ways in
which local occult, ritual, and magical forms were gaining popularity in postcolonial South Africa and
elsewhere around the turn of the millennium (see also Weller 2000, Meyer and Pels 2003). As Comaroff
and Comaroff understand it, this was due to the rapid spread of modernity, millennial capitalism,
globalization and neoliberalism, and people’s inability to understand the new order, which was both
frightening and attractive. The efforts to interpret and subdue the invisible and unpredictable forces
led to the perpetuation of occult and ritual, serving also as local critiques of global capitalism.
In contrast, I see the prominence of Buddhist counseling in the post-Soviet period and its
corollary discourse of commercialization not as a response to the influx of global economic forces,
but as a more general tension between individual and collective well-being, especially the direction
of money and other resources towards it. Jonathan Parry and Maurice Bloch (1989) refer to this
tension, particularly around money, as the relation between short-term and long-term cycles of
exchange. The short-term cycle is associated with economic activities related to individual
appropriation, enjoyment and luxury. In contrast, the long-term cycle of exchange refers to the
reproduction of the social body and shared values. Parry and Bloch argue that it is not the short-term
cycle of exchange itself that is perceived as morally dubious, but its domination over the long-term
cycle. Normally, the two are intertwined: individual economic gains are harnessed not just to sustain
the individual, but also to be socially productive. However, when the short-term cycle takes
precedence, the related economic activities become “morally opprobrious” (ibid: 28).
In Ulan-Ude, debates on “consumerist” Buddhism in consultations in a similar way stem from
the conflict between individual gain and collective well-being. On the one hand, it manifests itself in
concern with some lamas pursuing own interest over that of the laity, thus propagating
“commercialized” Buddhism. On the other hand, this tension is evident in the unease with the welloff laity claiming a larger share of ritual and divine help due to their greater ability to pay. In fact,
their attempts to do so are even more disconcerting as they blur the boundary between the common
remuneration-cum-donation and the (locally deemed inappropriate) payment for lama’s counseling.
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“Bad Buddhism” revisited: Emic and etic notions
It is of little surprise that Buddhists in Ulan-Ude cultivate ideals of what appropriate religious
practice consists of, and oppose them to various kinds of “bad” Buddhism. Such appraisals of own
religious practice and that of one’s coreligionists exist everywhere, and are oftentimes shared
amongst a community. Importantly, however, ideas of what “good” and “bad” Buddhism consists of
will vary greatly from one context to another, based, among other things, on the social, political,
historical, and economic circumstances. Such ideas are both telling of the local milieu and they are
shaping its future as they influence continuously changing religion. Certain evolving forms of
religious practice—like Buddhist counseling—can become sites of heightened contestation as they
bring out deep lying concerns with fairness, community, and the role of religion.
In Ulan-Ude, appraisals of “bad Buddhism” and “bad Buddhists” cluster around two central
tensions. The first one is that around religion, more precisely between what is emically known as
“traditional” and “non-traditional” forms of Buddhism. As post-Soviet Buryat Buddhism prominently
reemerged in private and public spheres, its various sources are suggesting a great variety of kinds
of beliefs, practices, and institutions to practitioners who see themselves as insufficiently
knowledgeable about their religion. As Buddhists learn about it and modify their practice along the
way, such layered religiosity may at times strike as conflicting. This is especially apparent in local
appraisals of Buddhist counseling: it seems desirable as a way to integrate Buddhist advice and ritual
into one’s life but is at the same time questionable as it foregrounds divination and ritual over
knowledge. It appears virtuous as it relies on Buddhist authority but simultaneously undermines
one’s own efforts of spiritual development. Such consultations and their appraisals are thus arenas
of negotiating what reemerging religion is to be and what local, historical, and translocal influences
are to guide it.
The second tension in the “bad” Buddhism of consultations is that around community, or the
accessibility of the common good of Buddhism equally to all its members. Thus, in the context where
many are in need of divine help to muddle through hardships in life, access to Buddhist counseling
and its rituals is seen by many as an essential resource that should be open for everyone to use.
However, as many local Buddhists see it, recent trends of “bad” (“commercialized”, “consumerist”,
and the like) Buddhism threaten this access due to both lamas’ and laypeople’s mercantile approach
to religion. More broadly, then, discussions of “bad” Buddhism here point also to ideas of fairness and
equality within a community, as mediated through religion.
The discussions of “good” and “bad” Buddhism may seem to be expressly local conversations
about the reach of religion as well as its efficacy and the morality of mustering divine support.
However, local appraisals of religious practice might also be linked with its scholarly valuations.
While Buddhists do not necessarily take on these assessments and taxonomies directly or use the
exact terms, it is instead more general hierarchies between “great” and “little” traditions (Redfield
1956), or elite discourses versus local practices, that are absorbed into appraisals of actually existing
Buddhism. Over the recent years, a number of scholars have reflected upon a substantial part of
earlier scholarship on Buddhism as essentially Orientalist and deeply enmeshed in colonial power
structures (for instance, Almond 1988, Lopez 2013) as well as in “Protestant presuppositions”
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(Schopen 1991). Much of it has been argued to bear a textual bias, and idealize elite and philosophical
kinds of Buddhism over Buddhism as practiced in contemporary Asia, or seeing the latter as a
degeneration of a more “pure” earlier tradition. And while, as David Gellner (2017: 207) argues, the
anthropology of Buddhism has become a “mature field” in a sense that it “can analyze and compare
Buddhism in different contexts without immediately becoming embroiled in issues of identity and
authenticity”, significant work remains to be done in an effort to do justice to local religious practice
while studying Buddhism cross-culturally. This is even more so since scholarly contributions
converge with different local and translocal efforts of Buddhist reform, thus having an impact on
contemporary understandings and evaluations of Buddhism as it is variously practiced.
So how can one conceptualize Buddhist counseling, taking emic concerns with “bad” Buddhism
seriously but without passing valuations onto local practice? In the recent literature, there are two
approaches to such lay-specialist interactions. The first one medicalizes the phenomenon. Martin
Mills (2003) draws on Arthur Kleinman (1980) and writes of such interactions as a “health care
system”, that is, a “series of differential fields of relationships designed to mediate, interpret and
ultimately ameliorate illness”, illness being a cultural rather than biomedical experience (Mills 2003:
168). Based on his data from Ladakh, Mills (ibid: 167–175) lists oracles, astrologers and soothsayers,
doctors of Tibetan medicine, and monastics as discrete institutions in this health care system. Each
of these has a different specialization and divergent interpretations of causes and treatment.
Kleinman (2003 [1980]) himself discusses a wide variety of specialists available to potential clients in
Taiwan: shamans, diviners, practitioners of Chinese and Western medicine, and others. Some of them
deal exclusively with bio-medical problems, while others offer help with a broad range of questions
related to social relations and general well-being. To Kleinman, such counseling is nonetheless
medical in the widest sense of the term since they “accomplish many of the same ends as do
psychotherapy and supportive care” (ibid: 244). While much of Buddhist counseling in Buryatia is
related to health care in this broad sense, medicalizing the whole phenomenon seems to me to be of
limited use for understanding these lama-lay interactions, so many of which are future-oriented and
directed at inter-personal (and inter-being) relations that go far beyond the scope of medicine.16 I
therefore diverge from this literature and call the system “Buddhist counseling” to refer to it as a
broader framework of support, advice and help.
The second approach to similar kinds of lay-specialist interactions in Buddhism link the
commonplace interactions with religious professionals explicitly with the vicissitudes of the flows of
transnational capital (Weller 2000, Taylor 2016, Abrahms-Kavunenko 2018). In some ways, they follow
the aforementioned “occult economies” approach to religious practice, treating it as a coping
mechanism when facing novel and uncertain situations. While it is of course important to explore
the connections between the socio-economic and the religious realms, I think this body of literature
does not pay sufficient attention to mediation in these lay-specialist interactions and its corollary
valorization of the role of the sangha. Moreover, the focus of this literature lies elsewhere: it asks
16However,
medical comparisons and metaphors are used emically. Buddhism, consultations and rituals are often
compared with medications, psychology and psychiatry, doctor’s consultations, healing, etc.
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how people engage with capitalism through Buddhist practices rather than how people engage with
Buddhism through addressing a wide range of issues in their lives.
In this context, I think it is worthwhile for the scholars of Buddhism to address Buddhist
counseling as a specific kind of practice and institution, and ask how its changing forms shape the
way that people understand, evaluate, and engage with Buddhism, its moral underpinnings, and its
professional representatives. While doing so, however, one must balance the precarious line of taking
seriously the local concerns with “bad” forms of Buddhism while also tracing their ties with
particular social and historical configurations. As Zoya’s grandson forbids the ethnographer from
speaking with “bad” representatives of Buddhism, this provides us with an excellent opportunity to
explore “bad” forms of religion in context.
Corresponding author:
Kristina Jonutytė
Vytautas Magnus University
Center for Social Anthropology
Jonavos st. 66-307, 44191, Kaunas, Lithuania
Email: k.jonutyte.p@gmail.com
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